INTRO
This project was a creator-focused online marketplace. It enabled independent artists and designers to showcase their work and apply their artwork to a range of products, including apparel, lifestyle goods, and other merchandise.
Customers could browse, search, and filter products to discover and purchase items with unique visual styles.
The design challenge was not simply to build a complete e-commerce website. The platform needed to balance two equally important goals: providing creators with a visually engaging space to showcase their work, while helping customers browse products and complete purchases with ease.
My ROle
I was primarily responsible for the visual design and layout of the entire website. My responsibilities covered the overall visual direction, page structure, information hierarchy, and interface layouts across different user scenarios.
I designed key pages and flows, including the homepage, product listing pages, product detail pages, creator profiles, search and category results, shopping cart, and other e-commerce-related experiences. In addition to focusing on the visual quality of individual screens, I also considered the consistency and continuity between pages, ensuring that the entire journey—from discovering artwork to completing a purchase—felt intuitive and cohesive.