Alex – Web Designer

Design the experience. Shape the motion. Build the web.

INTRO

This project is an e-commerce platform for custom products and print-on-demand services. The platform connects designers, creators, and product suppliers, enabling users to select products, upload or customize designs, publish products, manage stores, and handle orders and sales.

My Role

I was primarily responsible for the overall website layout design and for bringing different pages and usage scenarios together into a consistent product experience. My work went beyond the visual treatment of individual screens. It also covered page hierarchy, content arrangement, component planning, and the overall visual direction of the platform.

Starting from the platform positioning and user tasks, I defined the information priorities for each page and translated them into concrete desktop and responsive layouts. Throughout the process, I reviewed the visual consistency and interaction continuity across the platform. The homepage, product browsing experience, product details page, and management interface were designed not as isolated screens, but as connected parts of a complete user journey.