Intro
This project was a product promotional video for a custom T-shirt collection created around the theme of Halloween. The video was designed to capture the festive spirit of the season while highlighting the key features of Custom Your Own and All-Over Print. It communicates that customers are not limited to designing only the front of a T-shirt; instead, they can freely customise different parts of the garment and express their creativity through a complete, personalised design.
My ROLE
During the filming stage, I helped translate the team’s creative direction into practical visual execution. I contributed to planning the shots, deciding how to present the products, and capturing the key details of the T-shirts. I paid particular attention to the placement of the designs, the overall appearance of the garments, and the way the products were presented on camera.