Intro
This project is a New Year-themed animated e-card created for corporate brand promotion and to send festive greetings to clients and business partners. The animation combines illustrated environments, a themed character, and subtle motion design to create a warm, joyful, and engaging seasonal experience that reflects the company’s brand identity.
The project was developed collaboratively. My colleague was responsible for illustrating the scenes and designing the main character, while I focused on the animation production, bringing the static artwork to life through environmental motion and character animation.
My Role
I was primarily responsible for the animation production, from preparing the static artwork for animation to integrating the final animated elements. My responsibilities included organising and separating the scene assets, planning the movement of environmental objects, animating the main character, and adjusting the timing and rhythm of the overall sequence.
