INTRO
To promote the website’s newly launched Affiliate Program, I created a feature explainer animation centered around Collection Sharing. This feature allows customers to select products they like or would recommend, combine them into a personalized Collection, and generate a unique URL. When other people purchase products through that link, the person who shared the Collection can earn a commission.
My Role
I was responsible for the overall concept and production of the animation, from the initial Storyboard through to the completed video and sound design. I first developed the narrative structure, planned the information hierarchy of each scene, and established the pacing and transitions required to guide viewers through the feature.
During production, I added movement, scaling, rotation, and transition effects to the products, interface elements, and other objects within the scenes. This transformed the static assets into a visual narrative rather than a simple product showcase. I also designed different actions and reactions for the main character, including selecting products, organising a Collection, sharing a link, and responding positively to the commission reward. These character performances helped make the user journey more engaging and approachable.
Storyboards
