INTRO
To promote the launch of the website’s new Niche Store feature, I created an explainer animation introducing how users can quickly and easily build their own online store through the platform. The feature allows users to incorporate their own creative ideas and designs into a range of products, then publish and sell those products directly through their store.
More than a simple feature overview, the animation was designed to highlight the possibilities of turning personal creativity into real products. Through clear and engaging visual storytelling, the video demonstrates how users can start with an idea, create their own online store, design unique products, and share them with customers.
My Role
I was responsible for the project from the story arrangement through to the final animation. I began by developing the narrative and creating the storyboards, using them to establish the visual structure, pacing, transitions, and storytelling approach of the video.
During the storyboard stage, I first identified the core functions of Niche Store and then broke the user journey down into a series of clear and easy-to-follow scenes. Once the storyboard was completed, I animated the objects within the static environments
I also animated the main character with a range of movements tailored to each scene. These actions were designed to communicate the process of building a store, customising products, and making them available for sale.
Storyboards
